On December 28, YG Entertainment’s uploaded behind-the-scenes footage of the promo videos for fashion brand NONAGON (NONA9ON), a collaborative project between YG Entertainment and Samsung Cheil Industries.
The video gives viewers a glimpse of the process behind the official promotional videos that YG Entertainment has been releasing periodically since April this year. There are close-up shots of lookbooks and storyboards, as well as of the clothing line.
The footage features a number of YG artists, including B.I, Bobby, CL, and Taeyang, who model the clothes on set.
YG Stylist Ji Eun commented, “Everybody wondered what the clothes from YG would look like. Now that the final products have come out, I think they resemble the music of YG.”
CL and Taeyang also participated in individual interviews, sharing their thoughts on the brand. CL commented, “The clothes are fun and sensational, but clothes that you want to wear every day.” Taeyang similarly remarked, “The brand is for young people who like fashion and want to dress well[…] I think there will be a lot of items for those who like music as well.”